We started the research by seeing how our users currently navigate through the PI website is important to undertsand their needs and areas of interest and where they drop off. Overall after the homepage the product listings, ISA and SIPP are the most visited pages.

After looking at the data, I conducted interviews with 15 participants to explore the attitudes and behaviours of a wide range of users at different stages of their investment journey to gain insights into how we can better help serve prospective clients and users of Vanguard UKPI website.

With everything I do I always look at what others are doing in the same or similar spaces - the good and the bad. To strengthen our ideas, I looked at several competitors. I created an excel sheet that reflected several themes comparing different competitors' home page and product pages.

Although I had my vision for the design, I had to learn to communicate that clearly with my team members while making sure it delivered the content intuitively and stayed accessible. I realized that compromising takes time and is a necessary step that helps the group become more productive in the long run.

As a designer, instead of luring by attractive, trendy and out of the box designs, the primary goal is to understand the user, their problems and then come up with a design that solves it. Creating a strategic plan to launch an MVP helps deal with out-of-scope requests that could potentially derail the project and helps deliver a quality product in time. Keeping the stakeholders/users in loop and testing solutions in whatever form (paper, low-fi or hi-fi) as early as possible saves ample amount of time and re-work

I learned to challenge senior people on what I firmly believe was right and it worked out so well. I got experience leading the team and delivering the right product.

Although this project took lots of learning and problem solving, I'm proud of our final product and happy to have made a few new friends!